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"A Synthes India and AO initiative"

Synthes India, the Indian arm of Global orthopaedic implants and tool leader, Synthes, contracted us to create a coffee table book for them which was povital to their India initiative. Accretive was created to startegically bring Synthes to the minds of surgeons and Hospitals as a company that not only sold great products but also one that took initiatives to promote new techniques, research and other benefits that aimed at the betterment of the medical community as a whole. The book worked in favour of Synthes and led to the inception and creation of many further engagements that propelled Synthe's market position in India.