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Stars Shine Bright

"Loreal Be A Star"
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As an official partner of the Cannes film festival, L’Oreal Paris wanted to create an online media hype around the primary brand and thus was born, the idea to have a digital campaign that gave participants a chance to win tickets to the film festival and see their favourite stars.

The campaign used a registration system that required participants to post their reason for winning along with a moderation system that allowed for the collection of the participant information and submission of the same to the jury for a final decision.