We have been involved with the Casting Creme Gloss - Online Model Hunt for several years. Each year we have created a brand microsite and online campaign that has given the chance to young girls across Sweden to participate and compete to be Casting Creme’s next face.
Participants are able to visit the rich media website, sign up with L’Oreal and upload and mange their photographs, which are then voted for by viewers across the country. Based on the votes received and a final jury, 3 winners are crowned.
The campaign has evolved in design and technology over the years and in it’s latest avatar supports Facebook connect (sharing on Facebook and collecting likes), online photo management, live voting, a dedicated moderation and analytics panel - all bundled into a fluid rich media design.