Franck Provost is one of the largest celebrity hair-stylists in the world. For the launch of his range of products titled “Frank Provost Paris” in Norway & Sweden, we was appointed to create the brand’s online presence.
A rich media website (originally intended as just a micro-site) was created sporting a clean and minimal design that focused on the brand and and it’s products. The website was populated with information about Franck, the products, informative application techniques and style guides for the audience to view.
As part on an online media publicity initiative, we created a 2 part micro-site campaign that was aimed at engaging the audience by offering them a chance to win tickets to the Stockholm Fashion Week. The first in this series of promotions, titled “Rookies” was a promotion that had fresh designers showcase their creations on the Franck Provost micro-site and have people vote for them. People who voted for the designer that got showcased at the fashion week, stood the chance to win tickets to the fashion week themselves.
This idea created a wave of excitement and engaged people while offering an interesting way to compete for the prize. The second part of the campaign was was aimed at engaging the audience by enrolling them in an online game and then offering them the chance to win tickets to the Stockholm Fashion Week.
The game started by Fashion Week tickets scattering across the screen. Then, the user had to pick the right Fashion Week ticket. If they succeeded, they were then asked a few questions about the Franck Provost brand. If answered correctly, they could win tickets to the Stockholm Fashion Week. The campaign used Facebook likes and shares to spread the word virally and created a great sense of awareness about the brand.