RPS Group, a real estate player in India, had appointed us to work on a complete 360 degree branding for a business park that featured the tallest tower in Delhi/NCR. This project involved - naming, identity design, brochures, outdoor promotion, advertising design, website design, online promotion, a brand audio visual and more. The concept we chose to bring to reality was infinity. The infinite possibility that the business park brought to it’s occupants through unique features and technical innovations that would reshape the way business went about their business - how the amalgam of artistic innovation and technology make things infinitely superior.
The name Infinia was derived from the word infinite and the brand communication featured a clean, minimal design with cues from technological innovation that led to the intended end impact.