Maestro Couture, a startup company with it's core business being a trend lab for exclusive high-end fashion houses and garment manufacturers, appointed us to work on it’s brand identity, brochure and website. The brand Identity was created by incorporating the M and the C from the brand name in an artistic manner and incorporating the element of custom tailored embroidery (stitched to perfection) into it. We used black and white as the primary colours as they are the beginning of any design (when the pencil hits the paper) and therefore resonate with the brand's purpose of existence.
We then designed the brochure and the company's website that followed the brand style we had outlined in the identity design exercise. Both platforms showcased the brand's essence through clean minimal design what was conveyed using the base colours.