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9 Lives

"Pet food for Cats"
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The launch of Nestle’s Purina or Pussi as it is called in Norway was coupled with the launch of their brand website and an online competition site that offered people a way to express their love for their pets.

While the website went about showcasing the products they offered in an interesting cartoon-animation style, the competition allowed people from across Norway to register on the website and then upload their pet’s pictures. The pictures were then voted for by Norway and the winner received a free supply of the product.

This project resulted in engaging the audience with the brand by creating an emotional relationship between the product and the consumer through the pets that they love and adore.