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Skeletal Branding and Print

"Collateral for various print media"

Synthes India, the Indian arm of Global orthopaedic implants and tool leader, Synthes, contracted us to create a Sub-Brand for them which was pivotal to their India initiative. Skeletal was created to strategically bring Synthes into the minds of surgeons and Hospitals as a company that not only sold good products but also a company that took initiatives to promote new techniques, research information and other benefits that aimed at the betterment of the medical community as a whole. The Brand initiative entailed creating a magazine, website, posters and event communication material as well.