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If I want to, I can

"Sweden meets StudioLine"
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As part of the launch of the Studio Line brand in Sweden, we created a brand microsite with a viral campaign that centred around the emotions of the brand - liberation of mind and spirit.

This was achieved by creating a micro-site that followed the brand’s core characteristics - excitement and youth and integrating them with a Facebook enabled viral campaign. Participants were encouraged to post their extension of the brand slogan (if I want to I can “.......”) and stood to win amongst other exciting prizes, a membership to Spotify, the online music streaming service, as well as free Studio Line products.

The campaign used Facebook connect technology which allowed the posts to be broadcast on the micro-site, the participants Facebook wall as well as to their friends if they chose to. Strategically placed within the site were also product information and product application videos with special tips from designers that led to a viral spread of brand information.